In the beginning of 2020, we were briefed to conceptualise a theme for the

Village View Shopping Centre's renovation campaign, which would introduce

the centre's new, stylish, black-and-white decor theme.

With the above in mind, we created compelling campaign artwork that conveys this

new sleek and stylish, black-and-white theme through the interesting use of negative

and positive space - allowing us to show both the construction and retail elements in

one engaging black-and-white image.

Creative Director: Edirn Altern

Copy Chief: Werner Marais

Senior Designer: Angelique de Vries